Welcome to our blog
The best content on lead generation for entrepreneurs, solopreneurs and small businesses is here.
Sales Funnels 101: A Simple Guide for Entrepreneurs
Learn what a sales funnel is, how it works, and how you can use one to guide leads into becoming loyal customers.
Who’s My Customer? A Guide on How to Create Your Customer Persona
Learn how to identify your target audience by building a detailed customer persona. A must-read for entrepreneurs looking to master lead generation basics.
What Are You Selling? And What Are Your Customers Buying?
Learn how to bridge the gap between what you sell and what your customers actually perceive as valuable, helping you connect more effectively with your audience.
What Is a Prospect, and How Do You Turn Them Into a Customer?
Master the basics of prospecting and learn how to turn potential leads into customers with this step-by-step guide